The idea behind Gaston was always to create a brand for people who climbed but didn't want to wear                           florescent baselayers and fleeces. For people who used to skate or were a bit                                        alternative or maybe people who just wanted more choice than THAT other brand... 

It was to be able to wear the same shirt for sending as for hanging out with friends. Climbing was once                                 about pushing the zeitgeist forward and that's what we're trying to do.